The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve...

Read more

5 Reasons You Should Hire a Professional Graphic Designer

I don’t recall the number of times a small business owner or work colleague came to me with a logo designed in PowerPoint looking to expand their marketing materials for their business. As most small business owners do they try to cut corners when they first open their business and unfortunately skimping on your businesses look and feel can be a costly fix later on...

Read more

The Importance of Brand Identity

Establishing a strong brand identity is a timeless marketing necessity. In fact, it’s so timeless that this blog post from 2014 still rings true for the many marketers who stumble upon and continue to read it today. An oldie but a goodie, we think our 2016 audience will find value in our 2014 advice...

Read more

Why A Good Web Site Matters To Your Business

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably...

Read more

Importance of Logos in Business

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy...

Read more

Why is SEO Important for My Business?

You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is most definitely not dead. If anything, it is more important now than ever. Here are some of the reasons why you need an SEO expert to help you structure your online presence to reach its potential...

Read more

How do I market my business?

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close...

Read more

Categories