Why is SEO Important for My Business?
You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is most definitely not dead. If anything, it is more important now than ever. Here are some of the reasons why you need an SEO expert to help you structure your online presence to reach its potential.
SEO Calls Attention to Your Website
While you may use strategies like splash pages and social networking sites to build audiences, they all point back to the main jewel in your online arsenal: the company website. It is not enough to build an amazing website and then hope people find it. What you must do is include elements in the website design that capture the attention of search engines. That’s where your SEO efforts come into play.
The whole process of SEO is to:
- Learn which pertinent keywords to include.
- Create content that is relevant and meaningful.
- Get the attention of search engines.
If your site is contains the products and/or services users hope to find when they enter a search phrase into a browser, then you have a very good chance of finding your site at least on the first page of the search results. When you have done a great job with SEO, your site will show up in the top three results, something that will drastically increase visits to the site.
It is extremely difficult to take an existing website and then plug in certain SEO aspects. To really get the best result, the site must be designed from the ground up with SEO in mind. After all, you would never attempt to bake a meatloaf first and then add the breadcrumbs, would you? Think of SEO as the bread crumbs that holds all the other ingredients of your website together and the result will be much more effective than you dreamed.
SEO Means Designing the Right Meta Descriptions and Title Tags
In print media consider what the right tag line does to attract attention and motivate consumers to stay with you long enough to find out what you have to offer. This same idea holds true with the SEO descriptions you write to describe your site and the title tags that go with every page. For the best results, you want to:
- Create a helpful and informational meta tag.
- Keep it short and simple.
- Make it enticing enough that users will want to click on your site.